DUBAI, UAE, 10 February 2023: MAHY Khoory launched its brand-new, Grundfos-certified sub-factory on February 8 in Dubai, an initiative that Grundfos described as paving the way for greater product flexibility and reduced lead time for customers in the UAE. Making the announcement through a Press release, Grundfos said the facility will produce its SP submersible pumps.

H.E. Anders Bjorn Hansen inaugurates the sub-factory in the company of Salahuddin Sharif,
Chairman, MAHY Khoory (to his left) and Michael Nielsen, Senior Regional Director,
Grundfos UAE – IMEA (to his right)

Grundfos said MAHY Khoory is its largest and oldest distributor in the UAE. Makarand Purohit, Manager, Groundwater Business, Grundfos, said the opening of the sub-factory is an exciting step in the two companies’ collaborative journey. “There is considerable prestige associated with sub-factory status, as this shows that our distributor’s assembly facilities have been certified in terms of Grundfos standards,” he said. “This creates an even stronger foundation for our future mission to grow our market share together.”

By stocking a wide range of pump components – rather than only the assembled pumps – MAHY Khoory will now have added flexibility to make the most of its inventory, Grundfos said. The company is now in a position to assemble pumps quickly and efficiently, according to customer specifications – reducing the usual lead time for importation, Grundfos pointed out. “Components for the different pump combinations are kept in stock, to speed up delivery to customers,” Purohit said. “Each pump can be assembled out of 4-5 kits that we make available to the distributor, and the sub-factory is then equipped and accredited to professionally assemble pumps from these kits.”

H.E Anders Bjorn Hansen while touring the sub-factory

Grundfos said its SP submersible pump has been a pioneer in the market with the innovative use of stainless-steel sheet metal. Manufactured since 1967, the SP provides high energy efficiency, easy installation, compact design and built-in protections, Grundfos claimed.

MAHY Khoory deals with a full range of Grundfos solutions, serving water authorities and industry as well as commercial and residential applications, Grundfos said, adding that the local assembly of the pumps also aligns well with the UAE’s industrialisation policy.

Speaking on the occasion of the launch of the sub-factory, Salahuddin Sharif, Chairman, MAHY Khoory, said he was proud of the fact that his company had partnered with Grundfos for over 65 years.

Speaking after him, H.E. Anders Bjorn Hansen, Ambassador of the Kingdom of Denmark to the UAE, highlighted the close business ties between the UAE and Denmark and about how the two countries are committed to a better quality of life through working together and through their emphasis on sustainable development. Speaking on the value of water, H.E. Hansen said water scarcity and clean water are challenges. Denmark is one of the countries working in this direction and has a long-standing ethos of producing energy-efficient pumping solutions. “Since the 1970s, Grundfos has said that all the pumps it introduces must be at least 10% more efficient than that of its competitors,” H.E. Hansen said. “Today, we are seeing how Grundfos is participating with MAHY Khoory in innovation. And it is an excellent example of how we [Denmark] can share knowledge and expertise.”