The proposed concept design

Dubai, UAE: Germany-headquartered pump manufacturer, Wilo has announced an investment to build a local facility consisting of constructing offices, a training centre, warehouses and local assembly plant over an 8,000-square meter plot of land in JAFZA South, Dubai, to be used by its Middle East regional subsidiary, Wilo Middle East.

Wilo Middle East, a press release said, originally opened in Jebel Ali Free Zone in 2008, and subsequently moved to another facility in 2011 to accommodate its regional business expansion and meet growing market demands by incorporating a showroom, sales office and warehouse in the new premises.

The new facility, the company revealed, will include the ‘Wilo Academy,’ a training centre where distributors, engineers, installers and end-users will receive training on its various water technology solutions. The company said that it is focusing on developing in three defined market segments: Building Services, Water Management and Industry.

“By further expanding to a bigger facility by the end of 2017, we believe we can better serve our distributors in the region by offering locally tailored and assembled products and services,” commented Carsten Krumm, COO of Wilo SE. “The new offices will strengthen Wilo Middle East’s position as a regional platform that supports the Gulf and surrounding countries.”

Bishara Khalil, Managing Director of Wilo Middle East, added, “The company’s rationale for making the investment in Dubai was based on several factors, including the city’s role as a platform and hub for logistics and commercial trade in the Middle East, Dubai’s efficient sea, land and airports infrastructure, and of course, its long-standing business stability.”

In addition to its investment in the UAE, the company said that it had announced last year about the formation of two other subsidiaries in the region, in Egypt and Iran. Wilo Middle East, the company said, currently serves 10 countries in the region – the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Yemen, Iran and Pakistan.