British company’s refrigeration entities come under one umbrella

In an announcement, GEA Group said that effective from the beginning of 2012, the British companies, GEA Eurotek, GEA Grasso Holdings, GEA Refrigeration Components (UK), and GEA Grenco will do business under the name, GEA Refrigeration UK, with the head office of the new company to be located in Sittingbourne, Kent, southeast England.

Claiming that that the customers will benefit from services on a one-stop basis, the announcement added that the new company will encompass the activities of the freezer segment, Grasso refrigeration systems and heat pumps, the sector-and customer-specific solutions of the former Grenco team, as well as refrigeration components and service.

According to GEA, the restructuring of its corporate profile has become necessary due to the GEA Group’s extensive growth in recent years, thanks to the acquisition of small companies, resulting in several companies, with a related product portfolio, often doing business in one country. The company believes that it can now offer its customers a unified sales organisation, which focuses on the refrigeration competence of the company. The contact partners will remain the same in Sales, so that existing customers can turn to the contact persons with whom they are already familiar, GEA said.

In the context of the recent restructuring, Ken Reed, President, Sales, GEA Refrigeration, UK, said: “Merging these fields of activity strengthens our competence and simplifies major projects in which, for example, both central refrigeration facilities as well as freezers are required for the same project. Our customers will profit from services on a one-stop basis: beginning with planning, including installation and commissioning, and extending to preventive and restorative maintenance.”