Dubai, UAE: Fujitsu General has announced that the company’s sales base in the Middle East, Fujitsu General (Middle East) [FG(ME)], has started sales activity in its new office from the month of August. The company also mentioned that it has expanded, in its new office, the training centre for multi air conditioning system for buildings.

With the relocation of the office, the company said that it will strengthen the business in the Middle East through the trainings and business negotiations for the expansion of order acquisition for large-scale projects.

Established in the Middle East in 1971 under the brand name ‘GENERAL’, the company said it began operations in the region by developing room air conditioners that can maintain high performance, while withstanding the continuous operation even under severe environment, such as unstable electricity, extremely high outside temperature and dust storms.

With increase in population, and, therefore, rise in electricity consumption, the company said that the governments in the Middle East region are promoting the strengthening of energy-saving regulations, leading to growth in the air conditioner market. Furthermore, the demand for large-size air conditioners is increasing along with the progress of urban development, it added.

Under such circumstances, the company said that FG(ME) moved to the new office following the release of ‘Airstage’ V-III, a multi air conditioning system for buildings coping with high outside temperature, in January.