L-R: Henrik Landerholm, Swedish Ambassador to the UAE; Kurt Maurer, Vice President, Systemair Group; Anna Hallberg, Swedish Minister of Foreign Trade and Brian Suggitt, MD, Systemair UAE during the groundbreaking ceremony of the Swedish pavilion

DUBAI, UAE, 14 October 2019: Systemair Group will emphasise the importance of energy efficiency and healthy indoor quality through air conditioning and ventilation solutions the company will be providing to a building, named ‘The Forest’, as an official sponsor for the Expo 2020 Swedish Pavilion. The company elaborated on “next-generation indoor climate solutions” during the ground-breaking ceremony of the Swedish pavilion at the Expo 2020 site on October 8, in Dubai. Kurt Maurer, Vice President, Systemair, said, “Being a highly complex, unique structure, the Swedish Expo 2020 pavilion provides us with the opportunity to showcase our capabilities in providing high-end HVAC solutions from concept to completion. More significantly, it allows us to highlight the role ventilation and air conditioning plays in saving energy, protecting the planet, while providing a healthy indoor environment for ourselves and future generations.”

Morten Schmelzer

Outlining the solutions within the pavilion, Morten Schmelzer, Technical Marketing Director, Systemair, speaking exclusively to Climate Control Middle East, said the company is set to implement systems, which are, so far, unused in the region, to showcase Systemair’s technical capabilities. “Throughout the pavilion, we have implemented our latest generation of Geniox air-handling units with the best possible cooling recovery, our compact air-cooled SysAqua chillers for high-ambient temperature conditions, fan-coil units and Frico air curtains to reduce the heat infiltration into areas, such as the restaurant and shop, and to prevent conditioned air escaping from those areas,” he said. “All products are interlinked through a centralised control system, which uses sensor information to assess the actual demand and air quality requirements in each room or area throughout the day.”

Schmelzer elaborated on the importance of the control system in combination with sensor technologies, pointing out that in being able to measure the CO₂ level and other relevant factors inside a building, such as particulate matter, they are able to provide ventilation and air conditioning in the most energy-efficient and healthy manner, according to the actual demand. “As we are monitoring the demand through sensors, we save energy by not running units on full load at all times, while still ensuring that a healthy indoor air quality is being provided,” he said.

Schmelzer also discussed the Augmented Reality application that will be made available to visitors of the Pavilion. “Ventilation and air conditioning equipment is usually placed on the roof, plant room or into a false ceiling,” he said. “People take it for granted that they enter an air conditioned room and have sufficient clean air to breathe. Through Augmented Reality, we will be able to make the so far invisible, visible, increasing the understanding of what can be achieved by utilisation of high-quality products and solutions from Systemair.” Schmelzer said visitors will be able to interact with Systemair products, see live data values and have a greater understanding of air flow within the building. “However, the main emphasis will be on educating visitors on why a healthy indoor air quality is important, and how it can impact their lives,” he said.  “We will do so in close cooperation with our partners at Camfil, who are also sponsoring the pavilion. This is a start of a great adventure for every participant, for ourselves, our guests and visitors to the Swedish pavilion and to EXPO 2020.”

The Forest rooftop terrace (Photo: Alessandro Ripellino Arkitekter)

Schmelzer added that the overall system is designed and optimised for the requirements of the Swedish Pavilion. “We specifically opted not to develop any new product for the pavilion but to focus on the wide-range of solutions we already have in our HVAC portfolio, which can be applied today,” he said. “We are activating the future now, not waiting until tomorrow. At Systemair, we have been highly active in the Middle East for many years with our own local presence and experience with high-ambient conditions. Customers throughout the GCC region, know us and trust us to manufacture and supply high-quality products and reliable solutions.” Schmelzer said that the company will release more information about the system solutions in the coming months leading to the opening of the event.

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Hannah Jo Uy is Assistant Editor at Climate Control Middle East magazine. She may be contacted at hannah@cpi-industry.com