Company says it offers best value in the country for business competitiveness

Etisalat, one of the leading telecom operators in the Middle East and Africa, today announced its accelerated focus towards the SME sector in the UAE, reaffirming its commitment to continue offering superior propositions for this segment providing empowerment, flexibility and competitiveness to SME businesses.

From left to right: Abdulla Hashim, Senior Vice President, ICT, Etisalat; Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat; John Lincoln, Senior Vice President – Business Marketing, Etisalat and Fayzah A AlNuaimi – VP – SC & SMB NE, Sales Consumer-SMB, Etisalat

The new “Business Ultimate” mobile plans are customised targeting specific SME business needs. There are four bundled packages offered at AED99, AED199, AED399 and AED999. All the bundles comprise local and international calls, SMSs, local data and smartphones at zero upfront costs. The latest Samsung Galaxy S4 LTE, BlackBerry Q10 and iPhone 5 are offered exclusively with this plan for the first month.

The basic business ultimate package for AED99 comprises 130 minutes of local and international calls each, 130 SMSs and 130MB of local data. International calling add-ons are at rates as low as 50 fils per minute on a per-second-billing basis. Users can also benefit from per-second billing on both local and international calls in the package.

Customers can also choose from multiple add-on options based on their usage patterns that is at AED60 (1GB), AED149 (5GB) and AED219 (12GB). These add-ons are essential today, especially at a time when mobile data volumes are becoming an integral part of business needs.

Fayzah A AlNuaimi, VP – SC & SMB NE, Sales Consumer-SMB, Etisalat

Abdulla Ebrahim Al Ahmed, Senior Vice President, Business Solutions, Etisalat, said: “The Business Ultimate plans are designed to offer businesses better network coverage, calling and messaging values which are top priorities while choosing a service provider today. These users do not have to compromise on quality, after-sales service and support to get better value from their money. The packages are transparent providing these users offerings which are required for the long term growth of the organisation.”

John Lincoln, Senior Vice President, Business Marketing, Etisalat, said: “SMEs currently represent a significant part of the business community in UAE. The top priorities for SME customers are to lower capital expenses, economise international calling and also avail latest devices to increase productivity. Etisalat has always strived to provide best-in-class solutions offering value to their business and, at the same time, meeting their dynamic demands and requirements.”

Today, SMEs represent more than 90% of UAE businesses playing an essential role in building a private sector, and contributing significantly to employment and economic activity in the UAE. According to the Ministry of Economy, the sector contributes an estimated 60% of the UAE’s GDP.