MILAN, Italy, 18 March 2024: A joint venture between Epta S.p.A. and Viessmann Refrigeration Solutions, Epta Central North Europe, announced its strategic rebranding. Making the announcement through a Press release, the Company said, as part of the joint venture initiative, it would operate under the Epta brand in all Central and Northern European markets, in Germany, Poland, the Czech Republic, Slovakia, Denmark, Finland, Sweden, Norway, Estonia, Latvia and Lithuania. 

Epta Central North Europe said the rebranding unites the product and service portfolio of Epta and Viessmann Refrigeration Solutions, under a unique cohesive brand as a reliable partner. The repositioning, Epta Central North Europe said, would be carried out in all countries by the end of April 2024. 

Epta Central North Europe said that for the formerly known Viessmann Refrigeration Solutions companies, the rebranding initiative signifies a step further towards synergies and innovation within the industry. By aligning its operations with the same brand, Epta Central North Europe said it now boasts a turnover of more than 400 million and 1,600 employees, reinforcing its commitment to providing innovative and sustainable solutions to its customers. 

Epta Central North Europe said under the Epta brand, the local companies within Central and Northern Europe will offer a smooth customer relationship, providing a seamless experience for customers in the food retail, convenience, food and beverage industry and the HoReCa.market, gaining access to a wider range of products and related services. In addition, Epta Central North Europe said the Viessmann Refrigeration Solutions brand will be phased out, and its high-quality products will be integrated and rebranded into Epta’s product brands portfolio, specifically in the Costan, Bonnet Névé and Iarp ranges. Moreover, Epta Central North Europe said, all after-sales services will be provided by EptaService, conceived to support retailers during the entire lifecycle of Epta solutions. 

William Pagani, CEO, Epta Central North Europe, said: “We are thrilled to embark on the next step of our joint venture journey as we rebrand and introduce ourselves as a one-stop shop provider with a shared identity. Moreover, this strategic phase not only epitomises our commitment to sustainable innovation but also underscores our relentless pursuit of excellence in serving our customers.”