DUBAI, UAE, 17 February 2022: The Middle East Facilities Management Association (MEFMA) will conduct MEFMA CONFEX from March 14 to 17 at the Address Hotel, Dubai Marina. Making the announcement through a Press release, MEFMA said the four-day flagship event will comprise two days of panel discussions, multiple workshops and exhibitions and two days of site visits.

MEFMA said the event will explore the theme, ‘Technology and Data Driven Facility Management – The Core of Business Excellence and Sustainability’, with the aim of identifying key data and analytics relevant to the growth and sustainability of the FM industry.

According to MEFMA, the CONFEX is the largest FM event in the Middle East region, and is expected to bring together key industry players, stakeholders, top FM professionals and decision-makers, in addition to government representatives, developers, and FM service providers and suppliers. Each year, the event opens new opportunities and identifies challenges to present the latest and leading trends in the FM industry, laying a clear roadmap for the future, MEFMA said. The event also highlights the local market’s critical role in the continuous development of the regional FM community, particularly at a time when green building practices are driving demand for facility management in the GCC region, MEFMA added.

According to MEFMA, the 2022 event promises to be even more significant, as it prepares to host the first edition of the MEFMA Awards. After a decade of connecting the Middle East facility management industry, the initiative of hosting the awards ceremony is set to boost the competitive levels amongst the industry market and its key players, showcasing various success stories, celebrating outstanding contributions, and the industry’s culture of excellence and best practices, MEFMA said by way of articulating the objectives of the Awards. The top three winners of the event will qualify for the Global FM Awards of Excellence in FM 2022, along with nominations from other FM associations around the world, MEFMA said.

Jamal Lootah, Co-founder and President, MEFMA, said: “We are extremely excited to have our next edition of MEFMA CONFEX. Like always, we look forward to providing the industry with a unique opportunity to network and connect with the top FM professionals and decision-makers, including government representatives and other key personnel.

We expect a lot of participants this year with notable and renowned speakers joining us to share insights on the industry’s challenges, and highlighting our theme for the year, ‘Technology and Data Driven Facility Management – The core of Business Excellence and Sustainability.’ This year also holds special significance as we host the MEFMA Awards for the first time to recognize excellence and to honour members of the Association who have tirelessly contributed to the industry.”

The first two days of the event will see discussions on such topics as ‘Technology Transformation Approach in the changing world of FM’, ‘FM transformation strategies’ and ‘The Role of Leadership Towards Technology Adoption.

Ali AlSuwaidi, Vice President of MEFMA and Vice Chair of Global FM, said: “Over the last few years, we have seen many changes in the industry. As a result of the increasing demand for operational activities and cost-effective integrated services, the FM market has tremendous potential for growth. MEFMA aims to unify standards, promote sustainability and embrace technological innovation to improve efficiency, quality and excellence in FM services, while supporting regional and global initiatives in digital transformation through such events. We are excited to be focusing on such evolving topics for this year, which is sure to bring with it many opportunities to excel and drive successful business outcomes.”

 MEFMA said CONFEX 2022 is supported by key sponsors, with Initial Saudi Group as Diamond Sponsor, Imdaad as Gold Sponsor, and Emirates National Facilities Management and GECO Mechanical and Electrical Ltd. Company as Silver Sponsors.