Dubai, UAE, 24 September 2018: Blueair, a manufacturer of air purification solutions, has launched its new air purifier, Joy S, across the Middle East region, the company announced in a Press communiqué. Joy S is offered in five different colours to suit any interior, the communiqué said.

Blueair Joy S in different colours

According to Blueair, Joy S is backed by Swedish expertise and features HEPASilent filtration technology, which uses a combination of electrostatic and mechanical processes to remove 99.97% of airborne pollutants, bacteria, viruses, allergens, microplastics, smoke, dust, pet dander and pollen – as small as 0.1 micron in size – the communiqué said.

TR Ganesh

Joy S has a 200-cubic-metre-per-hour CADR (Clean Air Delivery Rate) and whisper-quiet performance, the communiqué said. The new Blueair product assures clean air for an area of 16 square metres every 12 minutes, making it ideal for small and medium-sized rooms, the communiqué further said. The unique product design and technology helps to deliver clean air with minimum energy consumption of 1.5 watts, the communiqué added.

Commenting on the Joy S launch, TR Ganesh, General Manager, Blueair Middle East, said: “The importance of clean air, with its tremendous positive health benefits, cannot be overstated. Residents are increasingly adopting air purification technology to improve their living environments. Consumers expect their air purifiers to extract all impurities from indoor air, while delivering the best CAD rate with minimal capital outlay and energy consumption. Joy S meets these requirements in a single package.”