Beijer Ref, Bitzer renew partnership agreement

Malmö, Sweden / Sindelfingen, Germany, 12 July 2018: The wholesaler Beijer Ref AB and compressor manufacturer Bitzer announced they have renewed their partnership agreement for the upcoming three years, in a Press communiqué.

Commenting on the renewal, Gianni Parlanti, Chief Sales and Marketing Officer, Bitzer, said: “We are looking forward to the next three successful years together with Beijer Ref.  Bitzer products are in demand around the world, and this cooperation is beneficial for both companies due to the Beijer Ref distribution network in Europe, Asia, Africa and New Zealand. Our partnership improves the availability and choice of Bitzer products for Beijer Ref customers beyond European borders.”

Beijer Ref and Bitzer officials 

The communiqué said the new contract covers 44 associated Beijer Ref companies, six of which are located outside Europe. The communiqué further said, at Beijer Ref experienced refrigeration engineers work together as specialists for consultancy, sales, storage and dispatch, in order to ensure smooth distribution of refrigeration and air conditioning equipment and their associated components. The communiqué added that Beijer Ref will continue to offer the complete range of Bitzer products and present them through a variety of media channels as well as at trade fairs. The communiqué also said that Bitzer will continue to support its partner with a number of measures.