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ASHRAE Falcon Chapter partners with ABB to host seminar on motor starting solutions for HVAC applications

The professional association said the seminar will examine motor starting technologies for HVAC systems, with insights from ABB’s product management team

DUBAI, UAE, 15 January 2026: ASHRAE Falcon Chapter said it will host the seminar, “Motor Starting Solutions in HVAC Application” at the Metropolitan Hotel Dubai on February 3, from 6:30pm to 10:00pm, in partnership with ABB. Making the announcement through a Press Release, the society elaborated that the seminar aims to provide insights into motor starting techniques and components for HVAC systems.

ASHRAE said Lucas Schichel, Product Manager, ABB, will speak at the seminar. The society added that Schichel has nine years of B2B product management experience and a Master of Science degree in Industrial Engineering from RPTU Kaiserslautern. ABB said Schichel specialises in motor starting components, including manual motor starters, overload relays, contactors and soft starters, and works within its Agile Team ‘Develop Solutions: Motor Starting’ to develop tailored solutions that address specific customer needs.

The ASHRAE Falcon Chapter said the seminar agenda begins with registration and a welcome session at 6:00pm, followed by coffee networking at 6:30pm, a seminar from 7:00pm to 8:30pm, and concludes with dinner until 10:00pm.

The society added that the seminar is aimed at professionals in the fields of medicine, science, and technology. ASHRAE said the seminar will cover topics such as sustainable and environmentally friendly technologies, HVAC applications as a key area for customer-centred solutions, and the certification of motor-starting components for flammable refrigerants.