Saudi-based company recognised for innovation in manufacturing and marketing

Al-Jazierah Home Appliances Company , which specialises in commercial and domestic electrical appliances, has announced winning the Saudi Innovation Award for 2010 for innovation in manufacturing and marketing its products. With this, the company has entered the list of Saudi inventors.

Mohammad Bin Hammad Al-Shammary

Mohammad Bin Hammad Al-Shammary, General Manager and member of the board of Al-Jazierah, evidently delighted at the recognition, reportedly said to the Arabic Press, “Our listing in the innovation table is our way to globalisation.” Al-Shammary believes that one of the important benefits of the award is, being able to evaluate the real status of innovation in the company and comparing it to other local and international ones in the field. This is in addition to being able to market the company as one of the best in innovation, which adds value to its reputation and also its market value.”

Wael Enani

Wael Enani, Marketing and Business Development Manager of the company, speaking to Climate Control Middle East, said: “It tells us what we are doing is the right thing. It assures us of the confidence our clients have in our products. How we design the products and how we create the brand name in the Saudi market is important. It is not only about making the products, but also about delivering them to our customers and after sales. We are trying to be innovative in all these three areas. We are number one in the world in evaporative coolers. This is an achievement. So, the award means we are on the right track.”