ARLINGTON, Virginia, 11 October 2020: The Air-Conditioning, Heating, and Refrigeration Institute (AHRI) has launched an informational digital campaign aimed at helping school systems nationwide improve indoor air quality as a way to make schools safer for teaching and learning, the body said through a Press release.

The campaign, which builds on an AHRI white paper, Anatomy of a Healthy School, is designed to help building engineers maintain and design school buildings for occupancy in the wake of the COVID-19 pandemic, it said. AHRI, its 320-member manufacturers, and a host of allied associations will promote the indoor air quality message through social media, paid media in targeted digital publications, and video messaging designed to attract the maximum attention to a timely and very serious issue, it added.

The digital campaign will focus on trade associations and education media sites that target education professionals, teachers, school administrators, as well as federal, state and local education policymakers, AHRI said.

“America’s HVACR and water heating manufacturers, who make the most energy-efficient products available in the world today, are constantly innovating to advance the health, safety, comfort and productivity of the American people,” said Stephen Yurek, AHRI President & CEO. “This campaign demonstrates our industry’s continued commitment to our customers, who are also our family, friends and neighbors. We hope that this crucial information is disseminated widely for the benefit of all.”

Information about the campaign, AHRI said, including key background material and digital collateral, is available at ahrinet.org/iaq.

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