DUBAI, UAE, 23 November 2022: Evaporative cooling solutions company, Portacool said it is participating in The Big 5 Dubai, from December 5 to 8, to highlight its Jetstream series cooling solutions in the regional markets. Speaking to Climate Control Middle East, Ziad Ibrahim, Regional Sales Manager (MENA), Portacool, said the company is returning to the Show after a five-year break.

“With the market in recovery mode, post-pandemic, we have been seeing growth in demand with our sales volumes doubling,” Ibrahim said. “Specific requirements come from the oil and gas sectors, which Portacool meets. Much demand is to come from huge event venues, such as World Cup 2022 stadiums and fan zones, which need thousands of portable cooling systems, as the matches are bringing an estimated 1.5 million fans to the region. This shows it is important for Portacool to offer products in this part of the world.”

Ziyad Ibrahim

Talking about the company’s participation in The Big 5, and the key focus, Ibrahim said the aim would be to create exposure for Portacool’s range of products and for the application of the products, including market expansion across sectors, such as residential, commercial hospitality, education, government and industry. “The event is one of the biggest platforms for marketing our products to exhibit our products and services to such a large audience,” he added.

Ibrahim said the company would be showcasing the Jetstream evaporative coolers, which have a revamped design to generate significant airflow and provide a better cooling option. The Jetstream series, he said, is available across the Middle East region. At the same time, he said, the company is keen to make use of the Show to enter into long-term collaboration with distributors, with the intention of supplying the products to upcoming big projects in MENA, especially in Saudi Arabia. “Our Jetstream models will be used in one of the largest urban projects – the Riyadh Boulevard,” he said. “Also, we already have our evaporative coolers with major top companies like Emirates Airline, Etihad Airways and many airports across the region. The military is also using them in different places all over the GCC region.”

Ibrahim said he expects the Middle East outdoor cooling market to continue to grow strong. Recent data suggests it surpassed USD 4 billion in 2021 and is expected to generate over nine per cent CAGR between now and 2028, he said, adding that there has been an increased focus towards green building solutions, and customers are seeking cost-effective solutions. Evaporative cooling, he said, continues to be a dependable and cost-effective solution, especially in addressing the region’s harsh climate.