Suwanee, Georgia: Manufacturer of zoned comfort solutions and variable refrigerant flow (VRF) cooling and heating systems, Mitsubishi Electric Cooling & Heating, has announced promoting Steve Scarbrough to Director of Strategic Programs.

In his new role, Scarbrough, the announcement said, will be responsible for providing leadership and oversight of multiple strategic initiatives, including the high-performance construction programme and strategic direction for e-commerce tactics, in addition to being in charge of national wholesaler programmes and managing private label activities for residential business. Based out of the Cooling & Heating Division’s office in Suwanee, Georgia, Scarbrough, the announcement added, will also develop and communicate policies and procedures to the Mitsubishi Electric sales team, distributors and contractors.

The company revealed that Scarbrough has been at Mitsubishi Electric since 2010 and has more than 10 years of experience in the industry. Previously based out of Tallahassee, Florida, he served as business unit sales manager, South Business Unit, where he created and implemented strategic partnerships to grow the VRF and zoned comfort solutions market share in key vertical sectors, added the company.

Scarbrough, the company informed, is an active member of ASHRAE, the Air Conditioning Contractors of America and the U. S. Green Building Council (USGBC).

Steve O’Brien, Vice President of Residential Business, Mitsubishi Electric US, Cooling & Heating Division, said, “Steve brings strong HVAC knowledge and leadership to this position in a variety of areas, including sales, inventory management, product training and market leadership, all of which contribute to our efforts to increase market share across our residential channel applications.”